ALEXANDER ALLEY-Fulfilling Retail potential with a world of experience



3 The Old Brewery, Longden, Coleham, Shrewsbury SY3 7JD England –  - 0785 120 2600    



Opens Retail stores across Europe, Asia and the Americas. Designs and Implements Training programs globally. Develops online Retail resources and tools while building and managing Corporate & Franchise store networks in U.S., Europe and Asia. Working cross functionally with Product, Visuals and Marketing to Build Brands through consistent standards, innovative Retail concepts and an engaging shopping experience.

·         Built U.S. Store network from 6 to 27 stores

·         Developed Stock program to support $70m annual revenue

·         Designed and Implemented Training programs for 71 countries and 2,000+ individuals

·         Increased Franchise store network sales by 12%

·         Brought loss making company back into profitability + $1m

·         Delivered full set of Retail Competences to store network of 300


Core Competencies:

Training Program Architect                                                                Franchise Retail Concept & Support              

Product Management                                                                         Store operations & Inventory Management

Award winning sales professional                                                     Store Expansion & Space Management                             

Team Developer & Motivator                                                            Retail Tool Developer




Natuzzi SPA(World’s Largest Leather Manufacturer – Franchise concept holder - 300 stores worldwide)                                  

EMEA Regional Training Manager 71 Countries, 2,000+ personnel                                                     2012 - 2013

European, Middle Eastern and African markets with +200 stores and +2000 personnel had no Learning & Development programs or activity, by assessing needs and developing Sales, Product, Management and Visual training programs and working with each market in detail implemented a full Education package across the region.

Global Retail ManagerWorldwide                                                                                                         2010 – 2012


As Global Retail Manager delivered a full set of Retail competences to ensure profitability, responsible for the Retail Management and development within the Americas and then Worldwide. Instrumental in the transition from Manufacturer to successful Retailer, building Retail Model Competencies. Developing Retail, Visual, Store Planning and Educational processes and standards.


Retail DirectorThe Americas                                                                                                                    2009 – 2010

Moved the U.S. organization from fragmented distribution and little Retail Structure to a clearly defined POS strategy and built set of Retail best practices. Designing full spectrum Education programs and then implementing.

Selected Achievements:

·         Turned around 50+ Corporate store network into profitability

·         Built Natuzzi Brand awareness within the Americas through Retail consistency and Customer 


·         Created Retail tools, processes and procedures globally, opening stores in Latin America, North 

       America, Canada and globally.

·         Natuzzi Global Retail team leader, developed Global Retail model for 123 countries.

·         Developed and Implemented Natuzzi Global Education program.



BoConcept-USA- (Contemporary Furniture & Home Furnishings Retailer - Franchise & Concept Holder - 44 stores)

Product Manager- North America, South America & Canada -                                                                    2007 – 2009


Solved complex issues of product assortment across the Americas with Core Collection strategy. Implemented product analysis and development in 40 stores throughout North America, South America and Canada. Brought product focus within Marketing & QC and Visual Departments. Developed National Product Strategy within the Americas. Implemented stock program to support $70m + sales within the Americas.

Selected Achievements:  

·         Developed and managed product stock program to support 40+ stores in 9 countries.

·         Created Standard operating procedures to improve inter-departmental communication.

·         Controlled product range and in-store display to maximize group sales to $70m +.


BoConcept-USA - (Contemporary Furniture & Home Furnishings Retailer - Franchise & Concept Holder - 44 stores)

Regional Manager- New York, Florida, Canada                                                                                       2005 – 2009

Joined at the early stages of Brand and Store expansion and developed store network from 6 to 27 in 3 years, Managing and developing the Franchise store network and Brand with Budgeting & Key Figure Follow up. Executed Store Evaluation, Campaign implementation, Sales Coaching & Product Training, Store Openings, Space Management, Responsible for 200 + personnel. Led Franchise group of stores to 12% increase in sales to profitability.

Selected Achievements:

·         Developed largest group of Franchise stores worldwide hitting budget and growth from 2 to 8 stores.

·         Opened 12 stores, training and developing 200+ sales professionals and managers.

·         Developed and defined “Retail Operations Manager” role to support expanding U.S. Concept chain.




Alan Ward Furnishers, UK - (Home Furnishings Department Store - flagship store)

General Manager- UK                                                                                                                              2004 – 2005

Led by example in each department to illustrate how to maximize sales and motivate 40+ team members before taking management of the entire department store and leading it to profitability with sales of $20m +

Selected Achievements:

·         Motivated and united sales team and department managers to turn around a failing business.

·         Lead by example in each department, demonstrating how to maximize sales. 


D.F.S. Furniture UK - (Europe’s Leading Upholstery Retailer - 36 stores)                                                                                   Sales Manager- London                                                                                                                          2001 – 2003

Sales Coached and motivated sales team of 12 in Europe’s largest furniture store generating $40m + turnover, European Award winning Sales performance.

Selected Achievements:

·         2 years European leading sales - $4m personal sales per year.

·         Drove daily sales to reach monthly sales goals, leading to $2m day.


World of Leather, UK - (Leather upholstery specialists - 12 stores)

Store Manager- London                                                                                                                         2000 – 2001

Managed day to day business of 30,000 sqft Flagship store.

Selected Achievements:

·         Turned failing business into profitable one through organization and motivation.

·         Coached and developed sales team to achieve 15% sales growth.




Cargo Home Shops, UK - (Furniture, Home Furnishings and Giftware retail chain - 21 stores)

Store Manager & District Visual Manager- London                                                                        1996 – 2000


Managed 20+ personnel and developed display standards, Responsible for $20m + turnover, Developed Sales Coaching techniques within company.

Selected Achievements:

·         Created a uniform and standardized Visual Display concept which gave the chain a brand identity.

·         Turned around 2 stores to achieve +10% growth.




Higher National Diploma - Design                                International Design Award - London Exhibition                                                    
Bachelors Degree – Graphic Design                              European Sales Award - Leading Sales 


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